Expert Branding

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Are you an expert in your field and hoping to make the next step to being recognized as an expert in the media. Are you at the phase in your career where you are ready to be called on by media outlets to share your expertise on their programs and publications?

A strong brand, a unique message and a good pitch are all key to being booked as an expert on TV, websites and radio programs.

I work with experts from various industries to help develop a marketable image and the appropriate materials to make you more appealing to producers and editors. I’ve personally booked hundreds of experts and academics on news and entertainment programs. I know what booking producers and editors look for in an expert and I want to share this information with you.

Expert Branding Class

This is a four day course offered online or in person. Send an email to inquire about the schedule for the next group course. Individual training is also available.

Class One – Branding You As An Expert
In this introductory class, we will talk about the art of building your professional brand and becoming more attractive to media outlets. We will discuss your career, credentials and the unique message that only you can offer to  TV/radio programs and print publishers.

Class Two – Content Creation
Your work as a media expert never ends. When you’re not working in your field, you have to continue to maintain relevancy by creating content that will resonate with an audience and producers alike. There are several modes of publishing your unique content. From podcasts, to blogs, to newsletters and YouTube videos. This class will help you identify the type of content you should be creating and the best possible medium to spread your unique message. We will also discuss ways to generate buzz from your unique content and how to utilize social media to increase your visibility.

Class Three – Image & Portfolio Development
Image is everything. In this class we will discuss your current image and the image that you hope to achieve. You will receive a candid assessment of what your current image says about you and practical tips for improvement. You will learn how to dress for television and how to stand out in a sea of experts.We will also discuss your professional BIO and press kit.

Class Four – The Art of Pitching & Finding Media Opportunities
This class will cover the important pitching process. Producers receive tons of pitches daily. One false move in your pitch and you will be sent to a spam folder as quickly as your pitch is received. I will teach you the do’s and don’ts of pitching the media and how to make your pitch stand out to producers and editors. You will also learn how to find/create media opportunities and when it’s a appropriate to pitch yourself.

*Free Follow Up Consultation

Expert Branding Intensive

This is a fast track version of the expert branding class that’s offered to people with a scheduled that’s a little less flexible. In two days you will learn how to brand and pitch yourself as an expert to media outlets. This class covers a lot of information in a short time. It can be performed in person or online.

Image Consultation

Image is everything!  It’s the first thing that people see when they are considering whether or not you will add value to their program.  Image is not only your physical appearance, but your brand messaging and your pitch materials.  Do you feel like your image could use an upgrade?  This consultation will address what your current website, photos, videos, press kit and social media channels say about you?  We will also talk about your physical appearance, what to wear for television, and how to dress in a manner that compliments your personal style and business goals.

This is a very straightforward process designed to give you tangible instructions on how to improve your professional image. It starts with your inquiry email and an introductory phone call where we’ll discuss your business goals. Within a week, we will chat again and I will provide a detailed assessment of your image along with a plan to improve it.

Write My Pitch

Pitching is an art form that takes time to perfect. You need to be able to capture the attention of producers and editors in a very concise and compelling manner. Wouldn’t you rather stick to your expertise and leave the pitching to the pros? Using the information that you provide, I will craft a pitch that best describes you, your brand and your unique message.

Pitch Polishing

Are you not getting the response that you had hoped for from your current pitch? Do you have a final draft of your pitch that needs to be “spruced-up” or proofread before you submit it to media outlets? I will rework your current pitch to create a finished product that you can feel comfortable sending to media outlets.

Write My Bio

Your bio is a key element in your press kit and marketing materials. It tells the world who you are, where you come from, and why you should be considered as an expert in your field. A poorly written bio can be damaging to your image and result in people not taking you seriously. Given the information that you provide, I will write two bios for your use. An abbreviated version that producers and editors are more likely to refer to when considering you for their program, and a longer version that tells a more detailed story about your background and unique message.

Bio Polishing

Do you already have a bio that needs a little work to become a great bio. I will rework your existing bio to tell the best story possible about you, your brand and your unique message.

Contact Me: Provide as many details as possible about your expertise, goals and services that you're interested in.

Expert Branding Class

This is a four day course offered online or in person. Send an email to inquire about the schedule for the next group course. Individual training is also available. $350

Class One – Branding You As An Expert

In this introductory class, we will talk about the art of building your professional brand and becoming more attractive to media outlets. We will discuss your career, credentials and the unique message that only you can offer to  TV/radio programs and print publishers.

Class Two – Content Creation

Your work as a media expert never ends. When you’re not working in your field, you have to continue to maintain relevancy by creating content that will resonate with an audience and producers alike. There are several modes of publishing your unique content. From podcasts, to blogs, to newsletters and YouTube videos. This class will help you identify the type of content you should be creating and the best possible medium to spread your unique message. We will also discuss ways to generate buzz from your unique content and how to utilize social media to increase your visibility.

Class Three – Image & Portfolio Development

Image is everything. In this class we will discuss your current image and the image that you hope to achieve. You will receive a candid assessment of what your current image says about you and practical tips for improvement. You will learn how to dress for television and how to stand out in a sea of experts.We will also discuss your professional BIO and press kit.

Class Four – The Art of Pitching & Finding Media Opportunities

This class will cover the important pitching process. Producers receive tons of pitches daily. One false move in your pitch and you will be sent to a spam folder as quickly as your pitch is received. I will teach you the do’s and don’ts of pitching the media and how to make your pitch stand out to producers and editors. You will also learn how to find/create media opportunities and when it’s a appropriate to pitch yourself.

*Free Follow Up Consultation

Expert Branding Intensive

This is a fast track version of the expert branding class that’s offered to people with a scheduled that’s a little less flexible. In two days you will learn how to brand and pitch yourself as an expert to media outlets. This class covers a lot of information in a short time. It can be performed in person or online. $350

Image Consultation

Image is everything!  It’s the first thing that people see when they are considering whether or not you will add value to their program.  Image is not only your physical appearance, but your brand messaging and your pitch materials.  Do you feel like your image could use an upgrade?  This consultation will address what your current website, photos, videos, press kit and social media channels say about you?  We will also talk about your physical appearance, what to wear for television, and how to dress in a manner that compliments your personal style and business goals.

This is a very straightforward process designed to give you tangible instructions on how to improve your professional image. It starts with your inquiry email and an introductory phone call where we’ll discuss your business goals. Within a week, we will chat again and I will provide a detailed assessment of your image along with a plan to improve it.  $150

Write My Pitch

Pitching is an art form that takes time to perfect. You need to be able to capture the attention of producers and editors in a very concise and compelling manner. Wouldn’t you rather stick to your expertise and leave the pitching to the pros? Using the information that you provide, I will craft a pitch that best describes you, your brand and your unique message. $100

Pitch Polishing

Are you not getting the response that you had hoped for from your current pitch? Do you have a final draft of your pitch that needs to be “spruced-up” or proofread before you submit it to media outlets? I will rework your current pitch to create a finished product that you can feel comfortable sending to media outlets. $75

Write My Bio

Your bio is a key element in your press kit and marketing materials. It tells the world who you are, where you come from, and why you should be considered as an expert in your field. A poorly written bio can be damaging to your image and result in people not taking you seriously. Given the information that you provide, I will write two bios for your use. An abbreviated version that producers and editors are more likely to refer to when considering you for their program, and a longer version that tells a more detailed story about your background and unique message. $100

Bio Polishing

Do you already have a bio that needs a little work to become a great bio. I will rework your existing bio to tell the best story possible about you, your brand and your unique message. $75

Contact Us

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